3 Underutilised tactics to supercharge your SEO strategy (Today!)

At Team Marketing, we’ve built a reputation for driving organic traffic through innovative SEO strategies. While keyword research and on-page optimisation remain crucial, today’s search landscape demands a more nuanced approach. Here are 3 often-overlooked tactics you can implement right now to take your SEO game to the next level:

1. Leverage the Power of User Intent Clusters:

Most SEOs focus on individual keywords, but that’s like fishing with a single hook. User intent clusters, on the other hand, cast a strategic net. Identify groups of related keywords that reflect different stages of the buyer’s journey (informational, research, transactional). Then, create content that caters to each stage, building topical authority and improving your ranking potential across the entire spectrum.

Here’s the Team Marketing Pro-Tip: Instead of just creating content, focus on finding the best existing information on a topic. Look for high-quality sources from outside your website and include them for your readers. This shows you’re an expert and helps search engines and users trust you more.

2. Become a Topical Authority Through Internal Linking:

Internal linking is more than just connecting random pages. It’s about strategically building a website architecture that guides users and search engines on a path of discovery. Focus on creating a logical hierarchy of content, linking authoritative pages to relevant sub-pages within your user intent clusters. This ensures topical relevance, distributes link equity effectively, and keeps users engaged within your website ecosystem.

Team Marketing Secret Sauce: Focus on building a strong internal linking structure for your website. This means connecting your webpages to each other in a way that makes sense.

You can do this by using two methods:

Breadth-first: This means linking each page to several other relevant pages on your website. Imagine it like a web, where every page is connected to a few others.

Pillar pages: These are central pages on your website that cover a broad topic in detail. Link your other, more specific pages, to these pillar pages. Think of them as main branches on a tree, with all the other pages as smaller branches connecting back to them.

These methods will help visitors find the information they’re looking for on your website and make search engines understand your website’s structure better.

3. Embrace the Rise of Voice Search:

Gone are the days of meticulously crafted keyword phrases. Voice search is all about natural language queries. To stay ahead of the curve, optimise your content for conversational language. Think about the questions your target audience might ask and answer them in a clear, concise, and engaging way.

Team Marketing Bonus Tip: Don’t forget about long-tail voice search queries! These highly specific questions offer a unique opportunity to rank for relevant, low-competition keywords.

By implementing these often-underrated tactics, you’ll gain a significant edge in the ever-evolving SEO landscape. Remember, SEO is a marathon, not a sprint. But with a strategic and nuanced approach, you can ensure your website is the one users (and search engines) land on first.

Ready to take your SEO strategy to the next level? Contact Team Marketing today for a free consultation.

If you have any questions about marketing or need help identifying areas where you can improve, contact Team Marketing; we’ll be happy to assist you.

Team Marketing is made up of a team of experienced Marketing Consultants providing a wide range of digital and traditional marketing services including outsourced delivery, training, mentoring and workshops. Rates can be charged on an hourly rate, contract, retained or project by project basis, making the services affordable for a business of any size and budget.

With a hands on approach we help firms audit, plan, implement and track their marketing activity. Simplifying terminology and processes along the way to make the often-daunting world of marketing easier to understand, manage and deliver.