Social Savvy: Unveiling the Next Wave of Trends on Facebook, Instagram, and LinkedIn
Here at Team Marketing, we stay ahead of the curve when it comes to social media. Forget the fleeting fads – we’re diving deep into the trends poised to reshape how we connect and engage on Facebook, Instagram, and LinkedIn in the coming months.
Facebook: Redefining the “Social” in Social Media
Focus on Communities: Facebook Groups are no longer just hobby havens. We’re seeing a surge in industry-specific and hyper-local groups where users connect for in-depth discussions, problem-solving, and fostering genuine community spirit. Brands can leverage this by creating targeted groups that foster brand loyalty and act as incubators for valuable user insights.
The Rise of Audio Content: While Facebook Live isn’t new, expect a boom in audio-based content like podcasts and live audio chats. This caters to audiences on the go and fosters a more intimate connection.
Shoppable Stories Take Centre Stage: Facebook Stories are a powerhouse for engagement, and shoppable elements are being seamlessly integrated. This creates an impulsive shopping experience that’s perfect for brands showcasing new products or limited time offers.
Instagram: Beyond the Picture Perfect
Authenticity Reigns Supreme: The age of hyper-curated feeds is fading. Users crave real, relatable content. Embrace behind-the-scenes glimpses, user-generated content, and even humorous (but tasteful) bloopers to build a genuine connection with your audience.
Temporary Commerce Takes Flight: Instagram Reels and Stories with disappearing product links create a sense of urgency and exclusivity. This “fear of missing out” (FOMO) marketing tactic can drive significant sales for brands that leverage it strategically.
The Power of Micro-Influencers: Forget megastars – micro-influencers with highly engaged, niche followings are the new gold standard. Partner with these individuals to create targeted campaigns that resonate deeply with your specific audience.
LinkedIn: Rethinking Professional Networking
Video Reigns Supreme: Like Facebook, video content is exploding on LinkedIn. Think explainer videos, thought leadership pieces, or even behind-the-scenes company culture snippets to stand out in a sea of static content.
The Rise of the “Social Selling” Specialist: LinkedIn is no longer just for job seekers. Companies are increasingly creating dedicated “social selling” roles where professionals build relationships with potential clients and generate leads directly through the platform.
LinkedIn Learning Gets Granular: LinkedIn Learning is a treasure trove of professional development courses. But the future lies in highly specialised, niche content. Look for platforms like LinkedIn to cater to increasingly specific skill sets and industry needs.
By staying ahead of these trends, you can transform your social media strategy from average to awe-inspiring. Remember, social media is a conversation, not a monologue. Embrace authenticity, cater to your audience’s needs, and experiment with these emerging trends to watch your engagement soar.
Let’s chat about how we can elevate your social media presence. Get in touch today!
If you have any questions about marketing or need help identifying areas where you can improve, contact Team Marketing; we’ll be happy to assist you.
Team Marketing is made up of a team of experienced Marketing Consultants providing a wide range of digital and traditional marketing services including outsourced delivery, training, mentoring and workshops. Rates can be charged on an hourly rate, contract, retained or project by project basis, making the services affordable for a business of any size and budget.
With a hands on approach we help firms audit, plan, implement and track their marketing activity. Simplifying terminology and processes along the way to make the often-daunting world of marketing easier to understand, manage and deliver.