STRATEGIC PLANNING
In today’s dynamic marketing landscape, a clear roadmap is crucial for success. Understanding the importance of strategic planning is the foundation for any effective marketing campaign. Here at Team Marketing, we don’t just execute tactics; we take a data-driven and collaborative approach to develop strategic marketing plans that align with your overall business goals.
Our strategic planning services extend beyond initial development. We will work with you throughout the entire journey, from marketing plan development to ongoing optimisation. Our team of experts will provide valuable insights and guidance to ensure your strategy remains effective and adaptable to changing market conditions.
Contact Team Marketing today to discuss your business goals and explore how we can help you chart a course to marketing success.
OUR STRATEGIC PLANNING PROCESS
1. Discovery & analysis
We begin by working closely with you to understand your business, target audience, and competitive landscape. We'll analyse your current marketing efforts and identify areas for improvement.
2. Goal setting & alignment
We work collaboratively to define your SMART marketing goals (Specific, Measurable, Achievable, Relevant, and Time-bound). These goals will serve as the guiding light for your marketing strategy.
3. Developing your marketing strategy
Based on our research and analysis, we develop a tailored marketing plan for your business that outlines the specific tactics and channels you'll use to achieve your goals.
4. Implementation and measurement
We don't just create a plan and leave you to implement it. We'll work with you to execute your marketing strategy and track key performance indicators (KPIs) to measure progress.
5. Optimisation & refinement
The marketing landscape is constantly evolving. We continuously monitor your campaign performance and make adjustments as needed to ensure your strategy remains effective.
BENEFITS OF STRATEGIC MARKETING PLANNING
- A well-defined marketing plan provides clarity and focus, ensuring your marketing efforts are aligned with your overall business goals.
- By targeting the right audience with the right message, you can maximise your marketing return on investment.
- Gain a strategic edge over competitors by developing a data-driven marketing plan that leverages your unique strengths.
- Avoid wasted resources and wasted effort by focusing on tactics most likely to deliver results.
What our clients say
Jenny and the team have been an absolute god send in helping our business grow and develop our social media presence. From helping create templates to offering invaluable insight and expertise in this field, we could not have done it without them. Whilst we know our business inside out, our knowledge in digital marketing was somewhat lacking! Jenny has been so supportive, often responding to emails and messages well out of business hours!”
Amy Seager
Director. Whitaker Seager Estate AgencyI have worked with Jenny on a number of projects and have always been highly impressed. Her management of campaigns starts with a good commercial grasp of the objectives and an insight into the levers that can help us achieve our goals. This has always meant that creative work as well as looking good has always been effective.
We have received many compliments from partners and clients on the standard of our branded work, I have always felt that with Team Marketing supporting us, we have been able to punch above our weight. I would hugely recommend their services and am available for a personal reference to give weight to how their flexible approach has helped drive success in our direct and digital campaigns.”
Tim Larden
Managing Director. Ladbrook Insurance LtdVery efficient and polished website provided at a very reasonable cost. Would highly recommend the services of Jenny and her team.”
Gary Lewis
Director. ACG Financial LtdWe’ve been working with Team Marketing for several years now and we are delighted with how they work and the quality of the work they produce! Creative ideas and designs, excellent communication and fair pricing. Highly recommended!”
Kevin Costelloe
Director. Blossom Vehicle Leasing“I reached out to Team Marketing with the intention of using them for a fixed 2-month period. 2 years on they have become an important part of our marketing strategy and day to day operation. Team Marketing understand and work in conjunction with our inhouse team and have positively impacted in all our key areas.”
Henry Kirchner
Head of Sales and Partnerships. Gullivers Sports TravelWe have been working with Team Marketing for over two years and they are a fabulous extension of our team. We’ve celebrated the busiest months to date on our website during this time, as well as high-performing sales periods, with thanks to Team Marketings SEO and PPC support, as well as helping with planning and strategising for campaigns. They’ve also introduced thorough reporting and data analysis to our operations, which has revolutionised the way we work towards our KPIs and manage campaigns.”
Laura Vout
Marketing Manager. Gullivers Sports TravelJenny and her team have worked with us on various aspects of our marketing over the last 7 years. Providing and implementing a clear and cohesive strategy to improve our visibility not only to our clients but more importantly to potential candidates.
Through the work Team Marketing has carried out for Initial Recruitment Services, we have seen increased traffic to all of our platforms and it has undoubtedly helped the business to grow.
All members of Team Marketing take ownership of the work they carry out and they have become a real part of the team. I couldn’t recommend Team Marketing highly enough!”
Joe Goatley
Managing Director. Initial Services Recruitment LtdJenny brings her uber-organised, planned and methodical approach to every marketing project she touches.
With a sense of humour, it’s easy to get caught up in the infectious marketing activity but not so much that you’re not following a well-thought-out marketing plan to suit your business needs. Responsive and quick to alter activities to ensure the business is on top of changing priorities, Jenny provides creative and practical support from detailed plans to website content and analytics, to branding and creating events. A pleasure to work with!”