Struggling with maternity cover? Flexible marketing support can help
When someone in your marketing team announces they’re heading off on maternity leave, it’s a moment worth celebrating. But once the initial excitement settles, reality often kicks in:
“How are we going to manage without them?”
It’s a situation we’ve seen time and again — especially in smaller marketing teams, where every person plays a critical role. One person might be looking after your content strategy, managing social media, sending newsletters, and keeping projects on track. And when they go on leave, it can feel like a lot of that knowledge and momentum goes with them.
Why maternity leave can hit marketing teams hard
Unlike other departments, marketing has a way of never standing still. Campaigns are ongoing, channels need constant attention, and your brand presence doesn’t take a break. That’s why covering a maternity leave can be more complex than just shifting tasks around.
Here’s what we often hear from clients in this situation:
- “We don’t have the time or headspace to recruit and train someone.”
- “We’re worried about losing consistency in tone and delivery.”
- “The rest of the team is already stretched.”
Even the most organised teams can feel overwhelmed.
There’s another way: External marketing support that feels internal
At Team Marketing, we understand what’s at stake — and we’ve stepped in to support teams during maternity cover more than once. Whether it’s for a few months or longer, we provide honest, experienced support that fits around your needs — not the other way around.
We don’t come in with a sales pitch or a rigid plan. We listen, assess where the gaps are, and get to work—quietly and competently keeping things moving while your team member is away.
We can help with:
- Day-to-day delivery across digital and traditional marketing channels
- Content creation, email campaigns, and social media management
- Reporting, analysis, and strategy input if needed
- Project management to keep things running smoothly
And when your team member returns, they can pick up from a place of continuity and calm.
We already operate as an extension of in-house marketing teams with great success. As Laura Vout from Gullivers Travel put it, “Having worked with Team Marketing for three years, I can safely say that they’ve become an extension of our marketing team.
Having then on hand to flexibly support with our planned activities and any additional needs that inevitably pop up has been invaluable in building a successful team (not to mention the increased ROI). Team have taken great care to get to know our business and are invested in working towards our goals collaboratively.”
Read our testimonials →
Local, flexible, and easy to work with
We’re based in Gloucestershire and regularly work with businesses across Gloucester, Cheltenham, Tewkesbury, Stroud, Stonehouse, and the surrounding areas. We know how important it is to work with someone who understands your local market — and your pace of work.
Our support is flexible. That might mean stepping in for a few hours a week or covering a full-time gap. We’re happy to adapt as your needs evolve.
Need support during a period of leave?
We’re always up for a straight-talking chat about what’s realistic — and what’s not. Visit www.teammarketing.co.uk or drop us a message. Let’s figure it out, together.
Team Marketing is made up of a team of experienced Marketing Consultants providing a wide range of digital and traditional marketing services including outsourced delivery, training, mentoring and workshops. Rates can be charged on an hourly rate, contract, retained or project by project basis, making the services affordable for a business of any size and budget.
With a hands on approach we help businesses audit, plan, implement and track their marketing activity. Simplifying terminology and processes along the way to make the often-daunting world of marketing easier to understand, manage and deliver.
