At Team Marketing, we understand that in today’s fast-paced business landscape, timely and insightful data is paramount. Our monthly performance report is specifically designed to move beyond raw numbers, providing a high-level strategic overview that empowers you to make informed, data-led decisions with a clear focus on improving your Return on Ad Spend (ROAS) and overall marketing effectiveness.

Our Approach: Turning data into strategic advantage

This report consolidates key digital marketing activities and website performance into an easily digestible format, highlighting crucial trends and actionable insights. We meticulously analyse your data, identifying both immediate ‘Must-Haves’ for optimisation and longer-term ‘Nice-to-Haves’ to unlock further growth potential. Our goal is to provide you with the clarity and confidence needed to allocate resources effectively and drive tangible improvements in your ROAS.

Key Areas we cover to drive ROAS improvement:

• Holistic performance overview for optimal resource allocation: We analyse website traffic, engagement, and conversion trends across all channels (Organic Search, Paid Search, Social, Email, Referral). This enables you to understand which channels are contributing most effectively to your goals and where resources can be best focused for maximum ROAS.
• ROAS-Focused Paid Search (PPC) analysis: Our in-depth PPC section of the report provides a clear picture of campaign performance on platforms like Google Ads and Microsoft Ads, with a strong emphasis on revenue generated and ROAS. We pinpoint high-performing campaigns ripe for scaling and identify underperforming areas requiring optimisation to improve your ad spend efficiency and overall ROAS.
• Conversion pathway optimisation for increased revenue: By tracking key website conversions (purchases, sign-ups, leads, etc.), we identify bottlenecks in the user journey. Our analysis of campaigns with high click-through rates but low conversions provide actionable insights for improving landing page experiences and targeting, directly aiming to increase conversion rates and ultimately boost ROAS.
• Email marketing effectiveness for enhanced engagement & ROI: We analyse email campaign performance, focusing on engagement metrics and identifying content strategies that drive clicks and conversions. This allows for data-backed decisions on content creation and audience segmentation to improve email ROI.
• Actionable insights & prioritised recommendations for immediate impact: Our ‘Must-Haves’ and ‘Nice-to-Haves’ framework clearly outlines the most critical actions needed to address performance gaps and capitalise on opportunities for your Return On Ad Spend improvement.
• Proactive identification of inefficiencies: We go beyond surface-level data to identify potential data discrepancies and tracking issues that could be skewing performance insights and hindering effective ROAS management.

Empowering your decisions for improved ROAS:

This report equips your team with the knowledge to make informed decisions that directly impact your bottom line, including:

• Strategic budget reallocation: Confidently shift budgets towards campaigns and channels demonstrating the highest ROAS potential.
• Targeted campaign optimisation: Implement data-backed adjustments to PPC campaigns, focusing on improving conversion rates and reducing cost per acquisition to enhance ROAS.
• Enhanced user journey optimisation: Address drop-off points in the conversion funnel to turn clicks into valuable purchases, leads, or other desired outcomes, and improve overall ROAS.
• Data-Driven marketing investments: Make informed decisions about investing in specific marketing activities based on their proven impact on revenue and ROAS.

At Team Marketing, we are committed to providing you with more than just data – we deliver actionable intelligence that drives measurable improvements in your ROAS and fuels sustainable growth for your business. Let this monthly report be your guide to making impactful, data-led marketing decisions.

Do you have any questions about marketing or need help identifying areas where you can improve? Contact Team Marketing, we’ll be happy to assist you.

Team Marketing brings you experienced Marketing Consultants offering a wide range of digital and traditional marketing services, including outsourced delivery, training, mentoring, and workshops. We offer flexible charging—hourly, contract, retained, or project-by-project—to ensure our services are affordable for any business size and budget.

We take a hands-on approach, helping businesses audit, plan, implement, and track their marketing activity. By simplifying terminology and processes, we make the often-daunting world of marketing easier to understand, manage, and deliver, effectively becoming your internal marketing department without the overhead.