The rise of the “Do-It-All” marketer — and why it’s hurting more than helping
If you’ve spent any time on LinkedIn recently, you’ve probably seen it: marketing job descriptions asking for everything under the sun. A “Marketing Executive” role that, in reality, requires a full digital team’s worth of skills. Companies are advertising for a single person to manage social media channels, run an SEO audit and deliver PPC campaigns, devise digital strategy,...